Changing the Narrative redefines how university students in Singapore approach sexual health and HIV testing.
By using humor, relatable characters, and a fresh visual style, this project makes these conversations more
approachable while challenging stigma. It encourages students to make informed choices with confidence,
proving that staying safe doesn't have to
feel intimidating.
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This project was born out of a deep understanding that heterosexual university students in Singapore often face barriers, whether it's stigma, fear, or misinformation, when it comes to sexual health and HIV testing. To create something truly relevant and impactful, I knew we had to start with those at the center of the issue.
Through a series of focus groups with university students, I explored their concerns, perceptions, and
experiences regarding sexual health and testing. These discussions provided a safe and open space for
students to share their thoughts, what held them back from getting tested, what messaging felt approachable,
and what would genuinely help them feel more empowered. Their honest feedback was invaluable in shaping the
direction of this project, influencing everything from language choices to
design decisions.
By collaborating closely with students, I ensured that "Changing the Narrative" wasn't just another awareness campaign, it became a conversation built with and for university students. Their perspectives led to the development of an engaging, relatable intervention pack that prioritizes discretion, ease of access, and a stigma-free approach to sexual health education.
This project is a testament to the power of co-creation. When we listen to the people we aim to support, we create solutions that truly resonate and drive change
